Posted in The Swanky Hen

6 Tips for Insta Business Page Posts

Who are you targeting? Think about where your audience is. FB is becoming a place for ‘boomers’ and Insta is where ‘millennials’ live. Stop discounting ‘millennials’ because you need them to be successful! This group is made of the generation born between 1981 and 1996. That means that in 2020 the oldest millennial is 39 and the youngest is turning 24 years old. These people are most likely out of college, working, and should be on your radar no matter what industry you are in (unless you are selling walkers or adult diapers … then don’t worry about catching the millennials).

1. Find your audience and target them

  • Don’t just find them, follow them (not in the creepy way just click follow), interact with them and build IG relationships.
  • What do I mean? Search hashtags related to your business/industry/area and follow those pages, comment on their stuff and watch them start following and interacting with you.  

2. #usehashtags

  • Its all about the # on IG – Search hashtags related to your business and location and follow some of them.
  • # your posts with related tags that get a lot of traffic (people search by the # and your post will show up in that tag feed = more views and follows. Ex: #abilenetx #traveltx #mobilehomesoftx #dealsonwheels #countryhome #farmhousestyle
  • Create # for your business that will be ‘catchy’. Ex: #ccrvfamily #clearcreekrvs #a-1isnumber1 #a1homesvictoria #shannonsellshouses #sellwithshannon #theswankyhenhome

3. Make it PRETTY

  • Insta is all about how pretty the pic in that little square is. It must be engaging, relevant, and visually appealing.
  • Use high quality images – find some editing software on your phone and make your photos pretty. You never want to share grainy or dark photos. Make sure they are bright, sleek & beautiful!

4. Write an AWESOME Bio

  • People are going to decide if they like you in a few seconds, this is a short space where you can make a big impact. This is going to be the 1st thing someone sees when they click on your profile, please make it count!
  • You need to say a little bit about who you are, find a way to make it appealing to your audience, and connect with your community (family owned, Texas Proud, etc).

5. Include a Link

  • Understand that the ONLY place you can share a clickable link on IG is in the BIO!! Huge facepalm every time I see someone sharing a link in their description … doesn’t work, folks!
  • You want to drive the traffic to your homepage … right? Duh
  • In the beginning use it to lead them to your website
  • As you develop and get more savvy – use this space to send your audience to a specific piece of content (has to be done regularly)
  • If you are really savvy – use this link to send followers to a landing page where they can find different content to click on

6. Use Your Stories

  • At first you might think that this is useless, but its not. People, especially millennials LOVE IG stories. Yes, they disappear after 24 hours, but they can increase your engagement, visibility, and its another place to share content.
  • You can stay at the top of your customers mind with these regular shares – they don’t have to be super wow! Just be regular, fun, and diverse.
  • Real-Time Y’all – reach your people in the right moment! Live sale, promos, live event, new arrivals – help people that aren’t there feel ‘in the moment’.
  • Have fun here – this doesn’t have to be perfect, experiment!

This information is intended to help you increase your traffic and be more successful in the social realm. These are things that I have learned and studied over the past 8 years. I don’t have a degree in marketing, but I have a few certifications, years of experience and am constantly researching and learning. I am not an expert and I do not have all the answers. This is just free advice. I do have a degree in psychology (I only studied that for 4 years and they gave me a piece of paper for it). I feel a lot better giving you marketing advice than advising you on you psychological well being. Remember that things are always changing, and you must change with the platforms to stay relevant and be successful. Work smarter, not harder. Maximize your following and see how the success of organic posts will lower your dollar cost on paid ads. If you have content that you really want eyes on, spend money. Always keep in mind what you like to see on social platforms, what different generations like to see and how you need to build content to target different age groups and consumers. Good luck!

Posted in The Swanky Hen

4 Tips for Facebook Business Page Posts

Social media is always changing. This is a constantly evolving space that you must learn to conquer to be successful. Study your followers, page traffic and how the entire space is evolving. Facebook is constantly adding more tools to make the business page more friendly for less savvy users. At least once a quarter take the time to research current trends. A quick google search will lead you to a plethora of information. Always read the most up to date articles and follow trends. Even with this you can read 4 studies that will tell you 4 different results about the best time to post. My research and data from the housing, RV, and homestyle industries have led me to the following conclusions. I always suggesting starting your marketing program and studying your own audience to uncover the “best” time to post. (aka: look at the data on page manager) We need to flip the conversation from the ‘best time to post’ to focusing on the best time for YOUR BRAND to post. Study the competition (look at who is killing it on social in your industry – when are there posts scheduled and when do they get the most amount of traffic, what are they posting).

1. When you post is IMPORTANT! Schedule, Schedule, Schedule!!!

  • Consider the FB algorithm and understand that organic interaction drives the success of your page. (but we get less organic everyday … FB puts “meaningful” 1st with their last algorithm update)
  • Wednesday is historically the best day to post, specifically mid-day. (mid-week slump goofing off at work)
  • Sunday is the WORST day to post. It historically has the least engagement. (Sunday-Funday … aka not stuck at work)
  • Peak times = LUNCH Breaks (#1 time for B2C) MORNING Scroll – Right after people get to work (get to work stop playing on FB) END of Day (4-5pm goofing off again) BEFORE BED (think about when you are mindlessly scrolling … other people probably are too)

If you are arbitrarily throwing posts onto FB you are wasting your time (and possibly great content). Your data will tell you when the best time to schedule is, follow the data. The page manager is full of insights (click the insights tab and study) that will help you be successful. FB wants your marketing campaigns to be successful, so they provide the tools to help. If you are more successful = you spend more $ in their space.

2. One, Two, Three … then Sell to Me – AKA: Make this fun!

  • Content is everything! You are here to sell something, but people don’t want to be sold.
  • Try to make only every 4th post sales related
  • Get creative, follow trends, make the experience about the lifestyle of the consumer
  • Every post does not need to be related to your business.

3. Be Relevant – This isn’t scientific, but it will lead to success!

  • Do you want more organic traffic on your 4th post (aka sales post) then gain momentum with relevant shares, posts, videos, etc.
  • What is trending? Cat memes, football, cute kids … I can show you hundreds of posts on business pages I have managed they get hundreds of organic likes, shares, etc. Then I follow this momentum with something beneficial (product info, RIPL of a specific home/model) and watch the organic traffic that builds off of the fun/relevant post ahead. AMAZING to watch!

4. Sell the Lifestyle before the Product

  • People want to see themselves in your product – not just some sleezy sales video (sorry old timers)
  • Create relationships with past customers – have them send you photos of them enjoying the product & share
  • Look for unique shots of your product – share beautiful images with short info blurbs or a fun message
  • Share vlogs from consumers using your products (just make sure they aren’t plugging someone else in the video)
  • Consider your audience and what THEY want to see
  • Age of consumer = interested in different things, schedule posts targeting them at times they are on. Ex: Product demo for a “boomer” feature specific or Walk through with style – lifestyle in mind “millennial” minded
  • When you must get “salesy” keep it light. Price point ads get traffic, but beautiful photos/videos of products might get even more.

This information is intended to help you increase your traffic and be more successful in the social realm. These are things that I have learned and studied over the past 8 years. Remember that things are always changing, and you must change with the platforms to stay relevant and be successful. Work smarter, not harder. Maximize your organic reach and see how the success of organic posts will lower your dollar cost on paid ads. If you have content that you really want eyes on, spend money. Always keep in mind what you like to see on social platforms, what different generations like to see and how you need to build content to target different age groups and consumers. Good luck!

Posted in Livin' la vida loca!

Toot Toot! That’s the sound of my own horn.

What is life if it isn’t a little funny?

I’m not trying to toot my own horn, but … toot toot … ya know?

Years ago we met with an agency that dug through our social platforms (with our permission) in an attempt to put a number behind my work. We were in a different city and in a different industry and I got to be a part of our business. My social savviness and marketing skills were mostly self-taught early on. I was constantly reading, studying trends, learning and doing all I could to develop a skill that would benefit our business. As the social marketing world was starting to develop more I knew that I needed to learn everything I could. I enjoyed working in this space and I was seeing a lot of success. Our traffic and overall sales correlated with my social marketing more than any other place that we spent marketing dollars.

When this agency asked to peek into our platforms they planned to duplicate and market it to some other dealerships that we had connected them with. If I was more business savvy at this point in life I would have said no, created my own business plan and marketed it to those same dealerships … but I wasn’t and I didn’t. None of that mattered anyway because after they looked into my world I got a very unintentional compliment. I will never forget opening an email that said their team had evaluated everything and they couldn’t put a number behind what I was doing and if they did, nobody could afford it. I mean I knew that all along … but to have an ad agency say it meant a lot.

 When you work behind the scenes you don’t get a lot of recognition or praise. I could always review stats, study conversions and know that what I was doing made a huge difference, but it wasn’t something I heard much. I heard a lot of complaints from salespeople that didn’t want to write ads or didn’t believe that social marketing was “worth it”. Knowing that industry experts took a peek and could see just how hard I was working meant so much.

Since then I have taken classes, studied and researched immensely since then and really honed in on what works in this realm. I help where I can, and I love looking at the analytics and seeing exactly what my work produces. When we made this move and planned this change for our family this is what I thought I was moving to do. I started researching and studying this new industry over a year in advance. My work was proven and well … I was working for free … so you can’t beat that. I never got to work at the new dealership, but after only a couple months of it being open, I started getting messages from friends and family asking what was going on with the marketing because it didn’t look like my work. I had a few people send me screenshots and I explained the situation to them. When things really needed to get kicked off, I got to help a little, which turned into a lot. As soon as my work started things lit up! I got messages from people saying they could tell I was working on it and how good it was (love you guys that always love on me). Since then I usually spend half of my week creating content, writing ads, scheduling and I spent over 2 months updating a website and writing all new content. Its all behind the scenes, but I get to see those numbers. I can tell you without a doubt that I completely killed it over the spring and into the summer and fall. TOOT TOOT!! The more I worked the harder it got. To be so successful, know you are good, but still not good enough to be on the team … it weighs on you. I wrote on this in Stinky Socks if you remember.

As the reality of the hurt built with my work, I realized I needed to change something. I found an amazing agency that specializes in this industry and made the appropriate introductions. They were hired and were able to continue to improve and grow on my established work. As much as I want to be involved and work in this realm it isn’t healthy for me. I am sure I have friends and family reading this now that are saying, “we established this last August, why are you still doing this?”. I feel you! I am doing much less than I was before and am working more on my goals, I promise. But … there is something funny that has to be shared. If we can’t find humor in the awkward and painful stuff, then I really don’t know how to get through it.

About a week ago we were weighing a trailer at a truck stop and I scrolled through social media while I waited. I see a sponsored post and scroll on by … wait a minute … back it up … looked familiar. It was my ad that I built the week before. They took my text, my ripple video, copied and produced it for an ad (that they are paid for). What do they say about imitation? Ha! Work I am doing out of kindness & a company working with dealerships at a national level just took my work. I’m not sure if I’m on their payroll now or how that works? Life is weird. I got pretty mad and had a hard time sleeping, but my mindset has evolved. I know in my heart that my work is good. I have seen the numbers behind my Ads and the sales generated. I have also prayed for affirmation outside of numbers on a screen because sometimes we all need that. I am seeing this odd situation as a positive one. My work is good and in this case it’s good enough that a marketing agency didn’t even need to create an ad because they could use mine.

I have been working hard on creating a new path for myself and I am getting closer to the finish line (of classes) and the starting line of something new. I plan to use all these marketing and social media skills that I have worked hard to obtain to grow myself and my own brand. Taking all things into account I am thankful for the years of work I was able to do and the growth that came from it. I am glad to step away from working behind the scenes where I am not wanted or valued and into a new light. I pray that as I grow, I will always value those around me for everything that they bring to the table. Through a lot of hurt I pray that I have learned the value of teamwork and never leaving people aside that you love. If we can do anything to better a hard world, I think we can strive to do better than what we receive. Don’t become hard because you were treated badly, don’t leave others out because you were left out, be a light in a dark place and be the person He created you to be. That is my life plan as I move into a new season of life.

… and if you are looking for some outside marketing help … hit me up … I can freelance all day! Not working for free anymore so we will have to work something out! Lol

Posted in Livin' la vida loca!

Wasted Days and Wasted Nights

How is 2020 treating you so far?

I had a “saying goodbye to 2019” post ready to go for the new year. I wrote it up in early December, edited and never even scheduled it to post. It was real and raw. I had a lot of goals and plans for 2019 last December, but many were never going to happen, and I didn’t even know it. Even though I had a rough winter I was excited for the new year, excited for our new ventures and ready for a positive 2019. My New Years post got into the nitty gritty of what my year was like, how I had no control and all the crap I dealt with.

I decided not to share it because its not going to change anything. Sharing can be cathartic, but it can also scratch the scab on deep hurts that are trying to heal. After I was handed my new reality I got stuck for a long time. I was sad and really freeking mad. Some days I still feel both emotions strongly. I think its ok to hurt and be disappointed, but I try to also use discernment with where my thoughts and emotions are coming from … am I really feeling this or is the devil whispering in my ear?

I saved my letter so I can process my thoughts, but I don’t want to focus on that extreme negativity in the new year. I try to be eternally optimistic and I pray that 2020 will hold much better things. I don’t have a laundry list of resolutions or a huge list of goals, but I have a plan. I resolve to grow in my faith, to continue to raise strong, Godly boys, and to be true to myself. Whatever I achieve this year I will be proud of and happy with. If things don’t go like I envisioned I will trust that Gods plan was bigger.

If I keep it simple, I believe it will lead to more peace. As always, I plan to write more and share more on this platform, but it only happens when I have time and that is rare. I’m studying for a test right now and took a break to re-focus. I’m not much of a sitter so stretching my mind with a short post was a perfect break for me.

2020 has just begun, but if it doesn’t look like you planned, take a step back. You are never alone and all we can do is Trust in Him. If anyone ever needs a listening ear, someone to pray with, talk to, or sit with, I am here. I was blessed during a hard year with friends and family that listened, prayed, and encouraged. Also, never be above seeking help. If you are dealing with hard things there are professionals that can help you work through them. We only get one life and if we get stuck for too long in the yucky stuff we are just wasting it.